Ad Quotes TypographyTypography project

‘15 Minute’ is a monthly, informative cultural magazine that touches on themes such as Theater, Film,
Plastic Arts and… Advertising.

Our task was to design a series of illustrations for articles about advertising that were to be published
in the magazine.

We chose three famous quotes from advertising giants David Ogilvy, Leo Burnett and William Bernbach
and illustrated them so as to match the craft technique with the quote and vice versa.

Art Director: Constantin Sarcov, Eugen Catruc
Graphic Designer: Constantin Sarcov

Typography / Craft / Poster
Design Angel / AdPrint / 2013
June 2013
15 Minute Magazine
A good advertisement is one which sells the product
without drawing attention to itself.
An idea can turn to dust or magic, depending
on the talent that rubs against it.
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.